Panasonic and Sony recorded expansive losses and decreased their nearnessy in the global store quite rapidly. There are some reasons for their setbacks. Media focus on the unsuccessful competition with such emerging rivals as Korea and China, but this does not touch on the most significant part of the problem. The real problem with their disastrous results can be attributed to the lack of innovation. Japanese electronics giants failed to create new innovative products, placing too much emphasis on building high-quality and high-performance products at as low a cost as possible.
This is totally the Ptolemaic theory that preaches, "The heaven goes nearby the earth." That is, the underlying idea is that producing high capability products at a very competing cost will be warmly appropriate by Japanese consumers and all consumers on the earth alike. This is the self-centered viewpoint of Japanese companies. The Ptolemaic theory should be replaced by the Copernican theory that preaches, "The earth goes nearby the heaven." That is, the idea that the Japanese store is merely one of the markets on the earth should be taken. The Japanese major electronics clubs made the same mistake that American rivals made about a half century ago. History repeats itself.
Japanese School Girls
Suppose you have three beer bottles before you. It is easy to count them in English. You can simply say "one bottle," "two bottles," and "three bottles." In Japanese, however, the story is rather complicated. You have to say "ippon, "nihon," and "sanbon." You cannot say "ippon", "nipon," and "sanpon." Likewise, you cannot say "ichibon", "nibon," and "sanbon," either. And you cannot say "ichihon," "nihon," and "sanhon," either. This is rather hard for a foreigner to understand. An elementary school boy was given a test that asked him to sass how to read six calendar dates precisely.
He wrote "A New Year" for January 1 instead of how to read it positively in Japanese. He added wrote "Keeping you warm by stretching your legs under a cotatsu (Japanese foot warmer)" for February 2, "A trail overshadowed by young leaves of the tree" for June 6, "The Milky Way" for July 7, "Summer vacation" for August 8, and "Looking transmit to a New Year." What remarkable answers they are! In particular, the "A trail overshadowed by young leaves of the tree" for June 6 is truly excellent, given the fact he is an elementary school boy. His trainer told the boy that he misinterpreted the questions and that none of his answers was correct. His awfully remarkable answers earned full marks in the real world, though none of them was strict from the scholastic viewpoint. Elementary boys and girls will learn soon or later how to read calendar dates positively in their communications with friends.
The most prominent discipline of a trainer is the capability to fabricate the imagination that the boy showed. Imagination is the extreme competing edge, and innovation comes from imagination. The hereafter of the Japanese business totally depends on boys and girls full of imagination.
Imagination Is The extreme competing Edge
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